Case Study: Devil Mountain Wholesale Nursery achieves faster, multilingual B2B ecommerce growth with Coalition Technologies and BigCommerce

Devil Mountain Wholesale Nursery boosts email open rates to 71% with Coalition Technologies

Devil Mountain Wholesale Nursery faced challenges with its previous ecommerce platform, including slow page load speeds, a poor administrative experience, and an inability to add advanced product filtering. They needed a new website that could serve both B2B and B2C segments, integrate with their existing Epicor point-of-sale system, and offer multi-language support. They engaged Coalition Technologies to migrate to a new platform that could meet these needs.

Coalition Technologies built a robust BigCommerce B2B Edition website for the client. The solution included advanced search and filtering capabilities, a customized customer login and application process, integrations with Epicor, NetSuite, and Celigo for automated operations, and a new email marketing strategy using Klaviyo. The results were a significantly improved site with a 71% email open rate and a 12.3% click rate, exceeding industry averages. Coalition's work also enabled the client to fully automate previously manual processes and resolve customer queries with a 100% success rate.

Devil Mountain Wholesale Nursery