Case Study: CW Network boosts organic traffic for fall premieres with Coalition Technologies

CW Network drives 3.74M organic sessions in month one with Coalition Technologies

The CW Network, a major TV network, faced the challenge of directing its audience to its official website to stream new episodes of its popular Fall lineup shows, rather than having them use third-party sites. To address this, they engaged Coalition Technologies for search engine optimization (SEO) services.

Coalition Technologies implemented an SEO strategy that included optimizing show landing pages with targeted copy and ensuring users were directed to the correct season immediately. They also created a prominent homepage banner for the Fall premieres. As a result, the website received over 15.8 million total sessions in the first month, with Coalition Technologies driving nearly 3.75 million of those sessions through organic search.

CW Network (The CW)