Case Study: Critical Cycles boosts organic revenue with Coalition Technologies

Critical Cycles grows organic revenue 178% with Coalition Technologies

Critical Cycles, a California-based bike retailer, came to Coalition Technologies seeking expertise in UX design, graphic design, and web development for their ecommerce site. Their challenge was to improve the overall usability and performance of their online storefront.

Coalition Technologies implemented a solution that enhanced several UX aspects of the site, including improving navigation and adding a clear link to the FAQ page. They also redesigned the homepage for better usability, developed new blog content, and optimized the AdWords campaign. As a result of these efforts by Coalition Technologies, organic traffic grew by nearly 50% and organic revenue rose by nearly 200% in just one month, adding $25,000 in revenue. Within a year, organic revenue had increased by 178%.

Critical Cycles