Case Study: Coast Lighting grows worldwide and expands inventory with Coalition Technologies

Coast Lighting expands worldwide with Coalition Technologies

The customer, Coast Lighting, a California-based lighting and home decor retailer, faced the challenge of needing to increase revenue by moving beyond their successful brick-and-mortar store. They required a fully optimized ecommerce website to serve customers at all hours and improve their online visibility. To meet this challenge, they partnered with Coalition Technologies for a complete Magento web development project and SEO services.

Coalition Technologies implemented a comprehensive SEO strategy, beginning with keyword research and an analysis of the old site. They improved HTML tags and page content to drive search results, followed by link building and usability enhancements. As a result of the work by Coalition Technologies, Coast Lighting experienced significant growth, enabling them to ship worldwide, expand their inventory to include furniture and major brands, and substantially increase their reach from a single local store.

Coast Lighting