Case Study: CMC Motorsports achieves 849% organic revenue growth with Coalition Technologies

CMC Motorsports grows organic revenue 849% with Coalition Technologies

CMC Motorsports, a B2C motorsports apparel distributor and subsidiary of Mercedes Benz, faced challenges with an outdated website that poorly represented their brand, featuring slow speed, poor SEO, and limited functionality. They also experienced significant email deliverability issues. They partnered with Coalition Technologies for a comprehensive Shopify Plus redesign and digital marketing overhaul to boost engagement and revenue.

Coalition Technologies designed and developed a user-friendly, high-performance Shopify Plus site, integrating numerous apps for enhanced functionality in areas like geolocation, merchandising, and post-purchase experience. They also revamped email and SMS marketing using Klaviyo, resolving deliverability problems. The results were substantial, including an 849% growth in organic revenue, a 592% overall return on ad spend, and a 47% year-over-year revenue increase from Klaviyo-driven campaigns.

CMC Motorsports