Case Study: Asphalt Kingdom achieves 766.9% growth in AI search sessions with Coalition Technologies

Asphalt Kingdom grows AI sessions 766.9% with Coalition Technologies

Asphalt Kingdom, a B2B ecommerce supplier in the asphalt industry, experienced a significant decline in organic traffic, rankings, and conversions. Their paid media campaigns were also inefficient due to tracking issues and wasted spend. Their goal was to reverse this decline and prepare for emerging AI-driven search. They hired Coalition Technologies for its SEO and PPC services to address these challenges.

Coalition Technologies implemented a comprehensive solution involving technical SEO fixes, improved internal linking, and engagement enhancements. They also corrected PPC tracking and targeting issues. To prepare for AI search, they optimized content with conversational language and implemented structured data. As a result, Asphalt Kingdom saw a 766.9% YoY growth in AI search sessions, a 604% increase in total AI platform users, and a 26.31x return on ad spend.

Asphalt Kingdom