Case Study: Army Surplus World boosts organic traffic and ROAS with Coalition Technologies

Army Surplus World grows organic sessions 25% with Coalition Technologies

Army Surplus World, an ecommerce retailer, faced challenges with its Magento website's site speed, bounce rate, and user experience. Their goal was to migrate to a new platform without losing their hard-earned organic search visibility and revenue. They enlisted Coalition Technologies to handle the web design, development, and migration to BigCommerce.

Coalition Technologies designed and developed a modern BigCommerce site, integrating advanced apps for search, reviews, and payments. Their meticulous SEO migration strategy ensured no loss in organic traffic; in fact, organic sessions grew by 25% and active users by 27.5% post-launch. Core Web Vitals saw dramatic improvements, and paid campaigns delivered returns on ad spend of up to 800%. Coalition Technologies successfully future-proofed the site by optimizing it for AI search engines, leading to appearances in AI-generated responses.

Army Surplus World