Case Study: Tampa Bay Rays achieve faster, more reliable data operations with Coalesce

The Tampa Bay Rays Hit a Home Run With a Winning Data Strategy

The Tampa Bay Rays, a professional baseball team, needed a more scalable and reliable data strategy to support business operations like ticket sales, marketing, CRM, and analytics. Their existing stack was fragmented across on-prem SQL Server and cloud systems, which made troubleshooting difficult, caused dashboards to go down, and limited their ability to own and centralize ELT pipelines.

The Rays implemented Snowflake with Coalesce as their data transformation solution, rebuilding their reporting infrastructure from the ground up in the cloud. With Coalesce, they cut build time from 6 months to 6 weeks, reduced new data product development from days to about 30 minutes, and transformed dynamic ticket sales data in 1 day instead of weeks. Coalesce also improved reliability with better lineage, easier troubleshooting, and automated failure notifications.

Tampa Bay Rays

Juan Dominguez

Manager of Data Strategy