Case Study: 1-800-Flowers.com unifies data across 18 brands with Coalesce

How 1-800-Flowers.com® Unified Data Across 18 Brands in Just 4 Months

1-800-Flowers.com, a retail and ecommerce company with 18 brands, needed to replace a legacy ETL setup that had become siloed, cumbersome to maintain, and too slow to handle major holiday spikes. The company turned to Coalesce and its Transform product to modernize data operations across multiple transactional systems and improve scalability across its growing brand portfolio.

With Coalesce, 1-800-Flowers.com migrated 88 production pipelines, 1.3K objects, and more than 37K attributes in just four months. The new platform delivered 75% faster nightly batch processing, cut warehouse rebuild time from four hours to one, enabled hourly refreshes, and made deployments 12x faster, while also giving the team Git-based version control, branching, and a stronger foundation for CI/CD and data quality testing.

1-800-Flowers.com

Ed Looft

Data Management & CRM