Case Study: Alasco achieves faster, more transparent data operations with Coalesce

Alasco Lays the Groundwork for Data-Driven Company Growth

Alasco, a Munich-based real estate and construction software provider, needed a better way to manage growing data complexity as its Revenue Operations team expanded beyond CRM and ticketing data into product and finance analytics. The team was spending too much time on manual cleanup, infrastructure upkeep, and understanding code-based data pipelines instead of focusing on revenue-driving analysis. Coalesce was introduced as the data transformation layer alongside Fivetran and Snowflake to improve usability and collaboration.

With Coalesce, Alasco made data workflows more transparent, easier to onboard, and far less time-consuming to maintain. The team reduced column-renaming tasks from 2–3 hours to just 15 minutes, saved 4 hours per week on infrastructure maintenance, and migrated pipelines smoothly using reusable queries and step-by-step rebuilds. Coalesce also gave non-technical users greater autonomy to understand data flows, review changes, and build reports independently.

Alasco

Anastasia Koslova

Revenue Operations Lead