Case Study: TikTok boosts app engagement with Coal social media advertising

TikTok launches social video ads with Coal

The customer, TikTok, sought to promote and activate users for its mobile app through social media advertising. They engaged the vendor, Coal, to develop a series of video adverts for this campaign.

Coal implemented a solution that included campaign strategy, creative direction, filming, and post-production to create the social media advertising content. The vendor's work successfully delivered a series of video adverts tailored for the TikTok platform to meet the client's activation goals.

TikTok