Case Study: THC drives patient enquiries with Coal’s radio and print advertising

THC drives patient enquiries with Coal's Spotify commercial and print advert

The customer, THC, engaged the vendor Coal to develop a targeted advertising campaign aimed at driving patient enquiries. The challenge was to reach this specific audience effectively through a combined audio and print strategy.

Coal developed and produced a commercial for Spotify that was linked to a display campaign on the same platform. They also ran a print advert in the Mail On Sunday health supplement. Through this multi-channel approach, the vendor successfully executed a media plan to meet the client's objectives.

THC