Case Study: Semilac UK boosts UK salon and consumer visibility with Coal's PR and Talent Management

Semilac UK launches UK salon PR campaign with Coal

Semilac UK, a gel nail varnish manufacturer, sought to launch as a challenger brand in the UK salon trade press. Their challenge was to execute this trade launch alongside a consumer PR campaign that integrated with an existing advertising campaign. They partnered with the vendor COAL for public relations and talent management services.

COAL implemented a solution that included managing the PR launch and sourcing and negotiating with brand influencers for the campaign. The vendor successfully delivered the integrated PR and talent management strategy to meet Semilac UK's brief for entering the competitive market.

Semilac UK