Case Study: Semilac UK boosts brand impact with print advertising by Coal

Semilac UK launches bold #Beautywithoutcompromise campaign with Coal

The customer, Semilac UK, a gel nail varnish manufacturer, faced the challenge of launching a new product into the competitive UK gel nail market. Their brief to the vendor, Coal, was to create a print advertising campaign that would achieve maximum exposure and stand out from the industry noise.

Coal developed a bold campaign with the hashtag #Beautywithoutcompromise, which featured strong, glamorous female athletes as brand ambassadors. This solution successfully reached new consumer and retail audiences, achieving a dynamic and engaging campaign that provided maximum exposure for the client.

Semilac UK