Coal
50 Case Studies
A Coal Case Study
The customer, Ecco Stove, required a modernization of its digital presence to transition from a traditional manufacturer website to a platform that better communicates its high-tech energy solutions. The vendor, Coal, was engaged to perform a full UX/UI overhaul and web development to address this challenge.
Coal implemented a comprehensive solution that included restructuring the product catalog and optimizing the site for key SEO terms like "hybrid masonry heater." The vendor also developed a responsive dealer locator and optimized high-resolution visual assets. This project successfully streamlined the customer journey from technical discovery to booking a survey, driving high-intent lead generation for Ecco Stove.