Case Study: DV8 Works raises awareness of a taboo medical treatment with Coal's animation and social media campaign

DV8 Works raises awareness of taboo medical symptoms with Coal

Coal was approached by DV8 Works, a car marketing company, to address a sensitive challenge. The customer needed to produce an animation to communicate the symptoms of a taboo medical matter in a way that was both gender and race-neutral.

The solution implemented by Coal involved animation production and creative direction. This approach successfully raised awareness for DV8 Works's revolutionary new minimally invasive treatment, effectively communicating its benefits while permanently removing patient suffering.

DV8 Works