Case Study: Department for Education boosts fostering awareness with Coal's social media advertising campaign

Department for Education boosts foster carer awareness across multiple demographics with Coal

The Department for Education sought to raise national awareness for fostering and recruit potential foster carers from diverse demographics. They engaged the vendor, Coal, to develop and execute a targeted social media advertising campaign to meet this challenge.

Coal implemented a comprehensive campaign strategy that included creative direction, motion graphics, and editing specifically for social media platforms. Through this targeted advertising effort, they successfully drove significant awareness for the Fosterline service, effectively promoting the message of fostering to a broad national audience.

Department for Education