Case Study: The Art of Surfing scales global surf coaching with CoachNow

The Art of Surfing scales coaching to 20–30 person cohorts with CoachNow

The Art of Surfing, a surf coaching business founded by Matt Scorringe, faced the challenge of scaling its impact beyond one-on-one in-person lessons. Matt needed to offer high-level feedback and meet the demands of a growing, global clientele of both elite athletes and recreational surfers. To address this, he turned to the vendor CoachNow and its CoachNow PRO service.

By implementing CoachNow, Matt was able to embrace a remote coaching model using video analysis and shared Group Spaces. This solution from CoachNow allowed him to deliver personalized, asynchronous feedback and manage cohorts of 20-30 people. The results were transformative; he built a global client base, established recurring revenue through memberships, and efficiently supports athletes during competitions.

The Art of Surfing