Case Study: ASICS scales employee development and talent coaching with CoachHub

ASICS boosts coaching satisfaction to 4.9/5 with CoachHub

ASICS, a Japanese multinational sportswear corporation, sought innovative ways to support employee development and learning across its EMEA region. The challenge was that traditional in-person coaching was exclusive, difficult to scale, and resource-intensive, making it inaccessible for most employees. To offer a more personal and scalable learning intervention, ASICS partnered with CoachHub for its digital coaching platform.

CoachHub implemented a flexible, digital coaching program that allowed employees to personally select their coaches and own the scheduling process. This solution enabled ASICS to effectively target high-potential talent and senior leaders across many locations, providing coaching in employees' native languages. The program was highly successful, achieving an average coaching session satisfaction rating of 4.9 out of 5. CoachHub's platform also provided valuable anonymous engagement data and strength assessments for future L&D planning.

ASICS