Case Study: The Football Association of Ireland enhances coach development with Coach Logic SAM

The Junior Green Army scales coach development for 15,000+ coaches with Coach Logic

The Football Association of Ireland (FAI), responsible for developing thousands of coaches annually, faced challenges in scaling personalized mentorship and providing objective, timely feedback across its geographically dispersed programs. To overcome these barriers, the FAI partnered with Coach Logic and implemented its SAM (Session Analysis Model) service to create a more data-driven and efficient coach development pathway.

Coach Logic's SAM solution provided a digital platform for video analysis and objective data collection, enabling rapid session reviews and a new model of "hot" and "cold" reflection. This eliminated the mentorship bottleneck, allowing the FAI to scale its support effectively. The tool enhanced coach self-awareness through measurable insights and provided the association with data-driven progress tracking, future-proofing its education strategy.

The Junior Green Army