Case Study: Basketball Australia revolutionises coach development with Coach Logic SAM

Basketball Australia boosts coach development for 50,000+ coaches with Coach Logic

Basketball Australia faced the challenge of supporting its vast network of over 50,000 geographically dispersed coaches. Coaches in remote areas were isolated and lacked access to in-person mentorship, while traditional feedback methods were subjective and difficult to scale. To address this, they partnered with Coach Logic.

Coach Logic implemented its SAM (Session Analysis Model) solution to provide AI-powered, objective analysis of coaching sessions. This allowed for scalable, data-driven mentorship and was integrated into the coach development framework, where its use earns coaches Continuing Professional Development points. The result was a democratization of high-quality coach education across Australia, enabling rapid behavioral change and fostering a new culture of reflective practice.

Basketball Australia