Case Study: Satin Ice drives 30,000+ attendees with Co-Communications

Satin Ice draws 30,000+ attendees and grows audience 700% with Co-Communications

Satin Ice, the world's leading manufacturer of fondant, faced the challenge of driving attendance for its first-time event, The Americas Cake & Sugarcraft Fair. The goal was to attract both trade professionals and the general public. To meet this challenge, they engaged Co-Communications to develop and execute an integrated marketing strategy.

Co-Communications implemented a multi-faceted solution that included targeted advertising, media partnerships, and influencer engagement. The strategy successfully drew over 30,000 attendees to the event. A key result was a Facebook advertising campaign that grew the fair's audience by 700% to over 50,000 people in under four months, demonstrating the significant measurable impact achieved by Co-Communications.

Satin Ice