Case Study: CJR refreshes its brand and expands reach with Co-Communications

CJR grows Facebook reach +1K% in 6 months with Co-Communications

CJR, a century-old organization, realized its external branding no longer accurately represented its modern evolution. To address this challenge, CJR engaged the vendor Co-Communications for a comprehensive branding and integrated marketing communications program to refresh its identity and expand its reach.

Co-Communications implemented a research-informed rebranding process, which included creating a new name, logo, tagline, and mission statement for CJR. The vendor also built a new website and developed a robust social media strategy. The results were significant, including brand launch events and dramatic social media growth, with Facebook reach increasing by over 1,000% and new followers growing by 440% within six months.

CJR