Case Study: The 33rd Team boosts engagement and ad revenue with CMYK

The 33rd Team boosts ad revenue and digital ad impressions with CMYK

The 33rd Team, a premier football editorial content platform, needed to redesign their website to increase speed, engagement, and ad revenue on a tight timeline before the football season. They partnered with vendor CMYK for this web design and development project.

CMYK implemented a mobile-first redesign, creating a dedicated video hub and improving site navigation and content discoverability. They also streamlined the backend WordPress workflow for the editorial team and enhanced ad placement strategies. The new site launched successfully, with CMYK's work resulting in an immediate increase in user activity and higher ad revenue than any week prior to the launch.

The 33rd Team