Case Study: Ralph Lauren delivers a seamless virtual fragrance launch with CMYK

Ralph Lauren launches a 1-hour virtual fragrance event with CMYK

Ralph Lauren, a multibillion-dollar fashion enterprise, faced a challenge when COVID-19 policies prevented them from hosting an in-person event for the launch of their first new fragrance line since 2003. They needed to create a virtual broadcast that reflected their brand's elegance. They partnered with vendor CMYK to produce this high-profile virtual event.

CMYK led the production of the hour-long broadcast from a remote control room built on-site. The solution involved six cameras capturing three separate segments, broadcast in a cinematic black and white aesthetic. The event featured celebrity talent and included a live Q&A and a specially produced music video. CMYK and their partners flawlessly executed this highly complex undertaking for the Ralph Lauren brand.

Ralph Lauren