Case Study: Mutti boosts North American brand engagement with CMYK's microsite and cooking video series

Mutti racks up thousands of views with CMYK

The customer, Mutti, Italy's leading tomato brand and a market leader in Europe and Asia, sought to expand its dominance into North America. The vendor, CMYK, was enlisted to support this marketing push with a new website and a series of cooking videos.

CMYK developed a smart, block-style microsite that dynamically rearranged its content based on a user's interest expressed through web ads. Following the site launch, CMYK produced a series of unscripted cooking videos featuring up-and-coming New York chefs. The solution, which included video production and a strategic microsite, successfully hosted the content on both the dedicated site and Mutti's YouTube channel, where the videos went on to achieve thousands of views.

Mutti