Case Study: Hôtel Swexan elevates luxury hospitality and restaurant branding with CMYK

Hôtel Swexan launches a new luxury website and 3 restaurant brands with CMYK in time for June 2023 opening

Hôtel Swexan, a new luxury hotel in Dallas, partnered with vendor CMYK to establish a digital presence ahead of its grand opening. The challenge was to create a website and supporting brand assets that would drive bookings and reflect the hotel's unique Swiss-Texan identity, all within a strict construction-based deadline.

CMYK developed the hotelswexan.com website with an integrated booking engine and an intuitive user experience focused on luxury. They also created complete brand identities from the ground up for the hotel's two restaurants and nightclub, translating these across digital and physical collateral. By meeting the hard deadline with a collaborative approach, CMYK successfully launched the site and microsites to build recognition and affinity for the new hotel and its venues.

Hôtel Swexan