Case Study: History Channel launches an NFT marketplace with CMYK

History Channel sells sold-out Alien NFTs with CMYK

The History Channel, a flagship television network reaching nearly 100 million households, sought to enter the NFT space by launching a marketplace for artwork based on its popular series. It partnered with the vendor CMYK to create this new digital initiative.

CMYK designed and developed a marketing microsite to educate users and drive traffic to the marketplace. Furthermore, the vendor was responsible for creating the original NFT artwork itself, producing generative projects, styled portraits, 3D graphics, illustrated maps, and physically constructed dioramas for series including Ancient Aliens and Alone. This pioneering work for the History Channel led to CMYK's co-founder being invited to speak at a major industry conference.

History Channel