Case Study: Ford Foundation engages next-generation donors with CMYK’s virtual event platform

Ford Foundation reaches audiences in 4 countries with CMYK

The Ford Foundation, a major charitable organization, faced the challenge of engaging a new generation of donors and activists. They needed to create an event series that could reach a global audience remotely, a task made more difficult by the pandemic as their in-house team lacked the capability for remote video streaming. They partnered with vendor CMYK to develop a solution using the CMYKtv platform.

CMYK designed a holistic digital ecosystem for "The Salon" event series, which included brand identity, a WordPress website with registration features, and full broadcast production. Using CMYKtv, they successfully streamed the event to a global audience and handled all pre, live, and post-production. The event was a resounding success, receiving positive feedback and providing the Ford Foundation with valuable analytics on audience behavior to inform future programming.

Ford Foundation