Case Study: Arlo Hotels elevates rooftop bars into standout destinations with CMYK

Arlo Hotels launches ART Rooftops across 1 multi-site platform with CMYK

Arlo Hotels wanted to elevate its rooftop bars from simple hotel amenities into vibrant, standalone destinations for both guests and locals. The challenge was to create a distinct digital brand identity for this new venture, ART Rooftops, while seamlessly integrating it within their existing multi-site platform. They partnered with their previous creative vendor, CMYK, for this web design and development project.

CMYK crafted a sophisticated digital experience for ART Rooftops, featuring dedicated pages for each venue with event listings and menus. The solution used artful scroll animations and photography to highlight each location's unique murals and views. A key achievement by CMYK was the successful technical integration of the new site into Arlo's existing platform, allowing for effortless backend management while preserving both brands' distinct identities. This transformed the rooftops into premier local destinations.

Arlo Hotels