Case Study: Archaeology Magazine boosts ad revenue and modernizes digital publishing with CMYK

Archaeology Magazine boosts ad impressions nearly 400% with CMYK

Archaeology Magazine, the publisher of Archaeology.org, faced challenges with its aging legacy Drupal architecture, which slowed editorial workflows, limited ad strategy, and hindered new feature development. Vendor CMYK partnered with them to redesign and rebuild the site, transitioning the platform to WordPress.

CMYK implemented a new WordPress CMS, a fresh visual design, a revamped ad strategy, and a custom paywall system. The solution dramatically improved performance and monetization, resulting in a nearly 400% jump in ad impressions and a major revenue lift, while also streamlining publishing and supporting future subscription growth.

Archaeology Magazine