Case Study: Sonic Corp achieves supply chain transparency and faster crisis management with CMX

Sonic Drive-In takes the crisis out of crisis management

Sonic Corp, the nation’s largest drive‑in restaurant chain with 3,600+ locations and a complex supply base (500+ products, 100+ suppliers, 30+ distributors), was struggling with siloed systems, manual processes, and a stretched QA team that hindered incident resolution and recall readiness. After evaluating options, Sonic Corp selected CMX and its CMX1 platform to address gaps in supply chain quality, visibility, and crisis management.

CMX implemented a CMX1‑based Supply Chain Quality Management Portal that consolidated supplier/distributor/drive‑in relationships, simplified product specifications, and added incident and recall management with automated case routing and monitoring. The CMX solution created a single source of truth, improved operational efficiency, and cut reporting/resolution and credit/replacement cycles from days to hours, significantly reducing crisis response time and saving Sonic Corp time, money, and effort.

Sonic Corp

David Abney

Vice President of Quality Assurance