Case Study: Lancaster Orthopedic Group improves accessibility, usability, and conversions with CmsMinds WordPress redesign

Lancaster Orthopedic Group boosts conversions 42% with CmsMinds

Lancaster Orthopedic Group, a provider of orthopedic care in Pennsylvania, faced significant challenges with its outdated and difficult-to-manage website. The site had a poor design, a messy URL structure detrimental to SEO, and failed to meet ADA accessibility requirements, all while presenting security concerns for the healthcare platform. They partnered with CmsMinds for a WordPress redesign to address these issues.

CmsMinds implemented a comprehensive solution by redesigning key page templates with a focus on accessibility and improving the site's overall structure and navigation. They rebuilt the backend using ACF to make content updates easier for the internal team and cleaned up the URL structure. The results were highly successful, yielding a 12% improvement in SEO performance, a 42% increase in conversions, and PageSpeed scores consistently above 90. The new ADA-compliant website also contributed to the client's subsequent acquisition by Penn State.

Lancaster Orthopedic Group