Case Study: Aeroyacht improves website usability and conversions with cmsMinds WordPress redesign

Aeroyacht boosts conversions 55% with CmsMinds

Aeroyacht, a company specializing in yacht sales with over 30 years of experience, had an outdated website with over 1,200 pages containing duplicate and irrelevant content. This made the site difficult to manage and confusing for potential customers. To address this challenge, Aeroyacht partnered with cmsMinds for a complete WordPress redesign and restructuring.

cmsMinds audited the content, planned a new site structure, and redesigned the website with a cleaner layout and improved navigation. They rebuilt the site on WordPress using ACF to make it easy for the Aeroyacht team to manage. The project was completed within two months. The results were significant: the page count was reduced from over 1,200 to around 200, SEO performance improved by 28%, conversions increased by 55%, and the site achieved a PageSpeed score of over 90.

Aeroyacht