CMNTY
15 Case Studies
Case Study: Ruigrok NetPanel achieves deeper customer journey insights with CMNTY
A CMNTY Case Study
Uncover Deep Insights by Using a Community for Customer Journey Mapping
Ruigrok NetPanel, a boutique Amsterdam research consulting firm, needed a software solution to make customer journey mapping easier and help uncover deeper insights into unconscious or routine behavior. They work with Fortune 500 brands and wanted a way to interact with consumers quickly and gather rich, open-ended feedback through a community-based research approach. CMNTY provided the community platform used for this purpose.
Ruigrok NetPanel tested several tools and chose CMNTY for its high-quality, innovative product and strong functionality. By using CMNTY’s community solution for customer journey mapping, the team was able to inspire more open conversation, surface unexpectedly deep insights, and keep members highly engaged from the start. While no hard metrics were given, Odette Viek said the platform consistently delivers a high volume of valuable information and helps Ruigrok offer its clients the most innovative community solution.
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Ruigrok NetPanel
Odette Vlek
Senior Researcher