Case Study: RTL Group gains deeper insight into millennial viewing behavior with CMNTY online community

RTL Understanding Millennial Viewing Behavior Using a Community

RTL Group’s Dutch branch, RTL, wanted to better understand millennial viewing behavior and what drives 18–25 year olds to tune in. To reach this audience and gather insights on their habits and preferences, RTL used CMNTY’s online community platform, creating the “WE LOVE VIDEO” community for ongoing audience research.

With CMNTY’s community solution, RTL invited millennials to share feedback, then brought internal teams into the discussion to see the value of community research. The insights helped RTL develop and concept-test new formats like “The Mix-up,” while also boosting engagement as members felt heard and even continued discussions outside the platform.

RTL Group

Mirte van Deursen

Project Leader