Case Study: Reima achieves continuous customer insights and stronger engagement with CMNTY

How Reima Clothing is Giving Consumers a Voice

Reima, the Finnish functional kidswear brand, wanted to become more consumer-driven by collecting continuous feedback, testing new ideas, and understanding how customer values vary across markets as they expanded internationally. To do this, they needed a better way to engage loyal members and gather insights year-round, not just through quarterly or yearly research.

Reima implemented CMNTY Platform as its online community, Reima Lab, using questionnaires, forums, journals, gamification, and a rewards webshop to keep members engaged. With CMNTY, Reima gained agile and ongoing insights, improved communication with customers, and a more unified marketing and insights strategy, while also finding the platform’s UX and mobile friendliness much better than their previous tools.

Reima

Anna Keningi

Project Lead