Case Study: Ipsos achieves faster, deeper insights with CMNTY pop-up communities

How Ipsos Uses Pop-Up Communities to Quickly Find Insights When Time is Critical

Ipsos Belgium, a leading market research firm, wanted to move beyond traditional bulletin-board discussions and find a faster, more flexible way to gather deeper insights. The team needed a solution that could support richer engagement, multiple languages, and short, focused research bursts across Belgium’s Dutch- and French-speaking audiences.

Ipsos implemented CMNTY’s pop-up community platform, using the Partner plan to quickly launch short-term communities, add media-rich activities, and revisit the same community for new topics. With CMNTY, Ipsos reported more comprehensive responses than face-to-face interviews, faster insight gathering, and a safer, more open environment for sensitive topics, while also improving efficiency for researchers, clients, and participants.

Ipsos

Sofie Vromant

Research Executive