Case Study: Blauw Research achieves better customer insights with CMNTY

How Blauw Is Gaining Better Customer Insights Using Communities

Blauw Research, a mid-sized market research agency, wanted to improve the quality of its customer insights by combining qualitative and quantitative approaches without missing valuable context. The team needed a more flexible research method and software that could support different question formats and multimedia input, so they turned to CMNTY Platform.

CMNTY helped Blauw Research run community-based research end to end, from setup and recruitment to member engagement and ongoing project management. As a result, Blauw built stronger client partnerships, earned higher participation and engagement from community members, and gained better, more actionable customer insights, with reusable communities also improving efficiency across multiple projects.

Blauw Research

Femke Hendriks

Community Research Specialist