Case Study: Beautiful Lives achieves scalable, cost-effective insight-driven innovation with CMNTY

How Beautiful Lives Uses Community Insights to Power Design Thinking

Beautiful Lives, a Netherlands-based creative insight and innovation agency, needed a more cost-effective way to run an ongoing online research community after its custom-built platform became too expensive to maintain. The team wanted a solution that could support qualitative, emotionally rich research and help them gather deeper community insights for design thinking.

Beautiful Lives chose **CMNTY Platform** to replace its in-house system, and the implementation was described as smooth and well supported. With CMNTY, they reduced international fieldwork costs, simplified scaling research across multiple countries, improved customization and creative testing, and increased engagement with participants. The platform also helped deliver better innovation outcomes for clients such as Asics and Q-dance, enabling richer insight-driven product and audience research.

Beautiful Lives

Arno Buurman

partner