Case Study: Profacts redefines a radio station’s brand identity with CMNTY

How a Radio Station Rebranded With Help of a Community

Profacts, a Belgian research agency, needed a better way to run brand identity research for a radio station looking to shift its direction without losing recognition among its fan base. To explore how listeners felt about artists, voices, slogans, and the company’s overall image, Profacts turned to CMNTY’s research community platform for a mix of qualitative and quantitative feedback.

Using the CMNTY Platform, Profacts tested multiple brand identity ideas over several months through an easy-to-use community environment. The solution helped them collect clear suggestions and refine the concept between test waves, resulting in more than 4,000 contributions from just 100 community members and giving the client confidence in the new brand direction.

Profacts

Karen de Visch

Senior Research Consultant