Case Study: RTI International boosts adolescent health campaign research with CMNTY

How a Community Platform Empowers Adolescent Health Promotion

RTI International, a nonprofit research institute, needed a better way to support a multi-year national social media campaign for teens ages 13 to 18 focused on healthy decisions and avoiding risky behaviors. To create the campaign “with teens, for teens,” RTI turned to CMNTY and its online community platform to gather ongoing feedback from adolescents in a mobile-friendly environment.

Using the CMNTY platform, RTI built an online community called The Hive with nearly 100 adolescents across 26 states to test messaging, creative concepts, graphics, quizzes, and videos. The platform enabled rapid, low-burden feedback, stronger teen engagement through interactive and gamified activities, and a more cost-effective alternative to focus groups. RTI said CMNTY was intuitive, user-friendly, and an effective complement to traditional research methods.

RTI International

Veronica Thomas

Communication Strategist