CMNTY
15 Case Studies
Case Study: Ruigrok NetPanel achieves faster, richer food retail insights with CMNTY Platform
A CMNTY Case Study
How a Boutique MR Firm Excels in Food Retail Research Using Online Qualitative
Ruigrok NetPanel, a Dutch market research agency, needed a way to conduct qualitative food retail research during the COVID-19 pandemic when in-store shopper research was not possible. With supermarket clients needing fast insights to improve sales before losing shelf space, the team looked for an online qualitative solution, using CMNTY’s platform to quickly reach consumers and learn about their cooking habits and product experiences.
Using CMNTY Platform, Ruigrok NetPanel launched a short-term insights community with Dutch consumers, enabling task-driven, mobile-friendly participation, gamified engagement, and customized community experiences. The approach delivered rich in-depth feedback within a week, including photos and real-time conversations, and proved agile and scalable for small communities of 30 to 40 members.
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Ruigrok NetPanel
Marije Bakker
Ruigrok NetPanel