Case Study: Teknor Apex strengthens customer intimacy with CMG Partners

Teknor Apex builds 12-priority customer intimacy roadmap with CMG Partners

CMG Partners partnered with Teknor Apex, a global leader in custom polymer solutions, to help the company drive more meaningful connections and build greater customer intimacy across every touchpoint in the customer journey. The challenge was to optimize customer interactions and align internal behaviors with evolved customer expectations to prioritize value delivery.

The solution from CMG Partners involved developing a customer intimacy roadmap and then activating a "Navigator" team and a series of cross-functional Micro Action Teams. These teams, coached by CMG in Agile methodologies, focused on specific priorities like consultative selling and improved communication. As a result, Teknor Apex appointed customer intimacy champions, adopted new tools and processes, and expedited the delivery of customer value, embedding a renewed customer-centric focus into its culture.

Teknor Apex