Case Study: Seagate drives holiday hard drive sales with CMD Agency multichannel campaign

Seagate drives holiday hard drive sales with CMD Agency's multichannel campaign

Seagate, a leader in data storage solutions, faced the challenge of creating a global holiday campaign to showcase the power and versatility of its 14TB Guardian hard drive series. The company partnered with CMD Agency to develop a multichannel strategy aimed at driving sales among creative professionals and gamers.

CMD Agency crafted a multichannel campaign that celebrated the hard drives' gift of space, utilizing digital, video, and paid media. The solution included developing eye-catching Guardian animal avatars to represent different drives and underscore the series' versatility. The campaign was executed across multiple channels, and CMD Agency handled the media strategy, planning, buying, and tracking for the initiative.

Seagate