Case Study: Mutual of Enumclaw boosts email conversions with CMD Agency

Mutual of Enumclaw doubles email conversions and lifts open rates with CMD Agency

Mutual of Enumclaw had a consistent member email program that was on brand but was not meeting performance expectations; the emails needed to convert better and drive more revenue. To address this challenge, they partnered with CMD Agency to optimize their email marketing efforts.

CMD Agency implemented a 12-month test-and-optimize roadmap that involved reworking audience targeting, refining creative assets, and introducing a data-driven testing framework. This solution led to smarter segmentation and significantly stronger conversion rates, with email open rates pushed toward a 70% goal. The work by CMD Agency successfully turned the program into a revenue engine, doubling conversion rates and increasing engagement.

Mutual of Enumclaw