Case Study: Mercedes-AMG Petronas Formula 1 Team boosts engagement and conversions with CMD Agency

Mercedes-AMG Petronas Formula 1 Team doubles key event conversion rate with CMD Agency

CMD Agency was engaged by Fastly, an edge cloud computing platform, to promote their new global sponsorship with the Mercedes-AMG Petronas Formula 1 Team. The challenge was to leverage this high-profile partnership to effectively target and engage key tech decision-makers at potential client companies.

CMD Agency developed a strategic digital campaign that reworked Fastly's brand messaging and creative look to cater to this audience. The solution included targeted LinkedIn content, a dedicated landing page, and digital display advertising to connect Mercedes-AMG's fan experience goals with Fastly's services. The results for Fastly were significant, as CMD Agency helped double a key event conversion rate, increase total site users by 9% quarter-over-quarter, and lower the bounce rate by 38% within six months.

Mercedes-AMG Petronas Formula 1 Team