Case Study: Intel boosts Olympic-driven sales with CMD Agency

Intel drives $240 million in incremental solution sales with CMD Agency

Intel, a major technology company, needed to equip its global sales force with effective tools to convert technology showcases at the 2024 Olympics into tangible enterprise sales opportunities. To address this challenge, they partnered with CMD Agency for a content and sales enablement program.

CMD Agency developed over 50 assets, including videos, presentations, and business briefs, while managing global coordination across multiple partners and agencies to ensure brand compliance. This solution implemented by CMD Agency contributed to Intel reporting more than $240 million in incremental solution sales during and after the event and established a repeatable program for future sponsorships.

Intel