Case Study: Freightliner achieves 115% freight efficiency with CMD Agency

Freightliner achieves 115% freight efficiency with CMD Agency

Freightliner, a truck manufacturer, was challenged by the U.S. Department of Energy’s SuperTruck program to build a truck with at least 50% greater freight efficiency. To help announce this innovation to the world, Freightliner enlisted CMD Agency to develop a comprehensive marketing campaign and website.

CMD Agency created a sophisticated website and an integrated campaign that included video, branding, and event marketing to showcase the SuperTruck. The results were significant, as the truck achieved a 115% increase in freight efficiency and 12.2 MPG. CMD ensured these groundbreaking results were effectively communicated, culminating in a successful public unveiling at the Mid-America Truck Show.

Freightliner