Case Study: Builders FirstSource grows into a market leader with CMD Agency

Builders FirstSource doubles revenue to $16.73 billion with CMD Agency

Builders FirstSource, a major supplier of building materials, faced the challenge of rebranding and establishing a new market identity following its significant merger with BMC during the COVID-19 pandemic. To navigate this pivotal moment, they partnered with CMD Agency for a comprehensive brand strategy and creative service.

CMD Agency developed a new brand identity by conducting deep market and competitive analysis to find a unique positioning. The solution leveraged the company's heritage to create a versatile and authentic brand. The results were substantial; following the 2021 brand launch, Builders FirstSource's revenue grew from $8.56 billion to $16.73 billion by 2024. The vendor, CMD Agency, also helped increase the company's Net Promoter Score to 18.

Builders FirstSource